Privacy Policy


The purpose of the Website ( is to provide users the best deals available for flights and holidays from its airline, tour operator and travel agent partners to save time and money, as well as providing the latest valid voucher codes.

The website is free to use, and we don’t add any extra cost on top of the prices we find and show in the listings. We aim to provide accurate data and prices as much as possible, however prices are subject to change regularly throughout the day (based on availability, supply and demand). Prices are out of our control and are changed by our partners. We attempt to update these as quickly as possible.

It is the responsibility of the user to make sure they understand the terms and conditions of the provider when booking. Any customer service queries or complaints should be directed to the service provider – ie, the company that the booking is made with.

The Website

The Website ( is owned and operated by Holiday Milkshake Ltd.

Holiday Milkshake Ltd is Registered in England (No 11463129) and the Registered Office is 5 Sidings Court, Doncaster DN4 5NU.

Holiday Milkshake is registered with the ICO (Information Commissioners Office) as a Data Controller (ref. ZA473462) and complies with all aspects of the Data Protection Act 2018 and GDPR guidelines. You can find information and contact details for the ICO by visiting their website at

All partners are either ABTA or ATOL registered members. The information /data entered at the time of booking is completed on the airline or travel agent website, and no personal contact details entered are shared with Holiday Milkshake.

Sign-ups to Email Service

We search our partner websites to find you the best deals to save you time, and we occasionally email these deals to our subscribers. We provide this service to our subscribers at no cost. It is completely FREE to sign up to receive these emails.

What data we hold about you

This is the information we hold about you:

  • IP Address
  • Email Address (if provided)
  • User Agent (web browser)
  • Google Analytics Information
  • Your previous searches on the site
  • Limited information about any holidays or flights you have purchased through our partners
  • Information about your current and previous visits to the site and which site(s) referred you to

We use this information to:

  • Improve the service
  • Personalise offers and deals
  • Confirm bookings
  • All other tracking info used for analysis is anonymised

We will store your information for no longer than is necessary, or until you opt out and withdraw consent.

How we use your data

If you subscribed to this service, you signed up to receive emails containing information about offers and deals relating to flights and holidays.

You will only receive emails from us that are relevant to what you signed up for.

We never share your data or personal information with third parties without your permission. You can unsubscribe at any time by following the link below or there is a link at the bottom of all emails we send you.

Feedback (good or bad) is welcome any time by emailing This will help us to identify problems or to improve the website service.

Security and our obligations

Your email address is protected. Your IP address is encrypted. All information we hold about you is kept secure. Our systems are protected by firewall and anti-virus software. If you want access to the data we hold about you, you will need to email us at and we will validate and assess your request and provide this to you within 1 month.

Personal data is stored at Amazon’s secure data centres in Ireland and EU safe harbours in the USA, as per Data Protection Act 2018.

Withdraw consent

You have the right to withdraw consent and unsubscribe at any time. If you would like to withdraw your consent for us to send you emails promoting deals for flights and holidays, please email We’ll remove you from our list.

Alternatively, you can unsubscribe using the link at the foot of any of the email newsletters we send.

How to contact us

To request information, or for any queries relating to your personal data, you can contact us by emailing